September 30, 2014
The top story on the front, above
the fold is highly relevant. The Supreme Court not deciding on gay marriage is
kind of a big deal. The infographic/map was nice art, but it really overshadows
the one photo of a couple being married, which adds more of the human element
and is more interesting to readers. Also, all of the copy on this particular
front page doesn’t draw readers in or make them want to pick up the paper.
People like art and photos, not tons of daunting text to read. The designer
should have maybe opted to jump more of the story and make the photo of the
couple larger.
The top
story on page 3 uses “allegedly” in the headline which we were told, in class,
was unnecessary. In the “What’s Happening Online” sidebar, I deleted “, ever”
from the teaser “Airfare Expert: The two days you should never, ever fly” for
redundancy. I also deleted an exclamation point from a teaser in this section,
because newspapers rarely use exclamation points and it is consistent with all
of the other teasers to have no end punctuation.
Putting the
“State-by-State briefs on a color page, seemed like a waste of color. It would
have been nice to have color on a page with actual photos instead of just blue
clipart and to emphasize the titles. The briefs page doesn’t really lend itself
well to color, and as a reader it is more important to me that photos are in
color than clipart, even the accompanying color page only has two photos
appearing in color.
Page 6 is
very well designed, it has plenty of white space and doesn’t feel as crowded as
most of the other pages. The whole paper would be more reader-friendly if all
of the page designers took some tips from this one. The lead to the domestic
violence in women’s soccer story was cliché. Almost all stories about domestic
violence lead off with statistics; seeing a fresh approach would have made
readers more likely to finish the story.
The “Your
Say” section on page 7 is a really good way to get more opinions of the public
than just the couple of people interviewed for a story. It is presented well,
and seems to get a lot of positive feedback from readers. In the Obama/Ebola
story there was a widow at the top of one of the columns. Widows are small
problems, but they make the copy difficult to read and they look like a design
flaw, it would be nice if USA TODAY was more adamant about eliminating them, but
it really is a design choice. That same story has a caption under the photo of
Obama that falls in the middle of two columns of body copy and creates awkward
white space. It would much more readable to have the caption span the length of
the bottom of the photo rather than dissect the copy. Overall, it would have
been preferential to readers to have more photos in this entire edition. It was
very copy-heavy and daunting to pick up.